Product Marketing Manager
As a Product Marketing Manager at Charta Health, you will craft compelling messaging, develop go-to-market strategies, and collaborate cross-functionally to drive product adoption and market positioning in the healthcare industry.
About Charta Health
At Charta, we're pioneering a transformative approach to healthcare administration and patient care through the power of generative AI. Our mission is to revolutionize this critical yet often cumbersome aspect of healthcare, empowering doctors, nurses, and medical billers with tools that elevate their efficiency by leaps and bounds. Our innovative AI technology enables these professionals to operate at an astounding 10x to 100x more efficiently, while significantly reducing operational costs to just 2% of the standard expense.
In an industry where the focus should rightly be on delivering critically needed care to patients, Charta steps in to ensure that healthcare providers are unburdened from the complexities of non-clinical operations. Our customized, cutting-edge solutions are designed to handle the intricacies of the revenue cycle, freeing up healthcare professionals to concentrate on what they do best – caring for patients.
Our vision at Charta is to create a seamless, efficient, and cost-effective healthcare administration process that is invisible yet indispensable. By entrusting us with the operational challenges, healthcare providers can redirect their resources and attention towards patient-centric services, secure in the knowledge that their administrative needs are expertly managed. Join us in our journey to redefine healthcare billing, improve patient care, and be a part of a team that's making a tangible difference in the world of healthcare.
About the Role
As a Product Marketing Manager at Charta Health, you will be responsible for crafting compelling narratives, driving go-to-market strategies, and developing positioning that differentiates our AI-powered solutions in the healthcare industry. Reporting directly to the CEO, you will collaborate closely with product, sales, and marketing teams to create impactful messaging, content, and campaigns that resonate with healthcare providers, payers, and industry stakeholders.
You will play a critical role in defining how Charta Health’s solutions are perceived in the market, ensuring our value proposition is clear, compelling, and effectively communicated across all customer touchpoints.
Specifically, you will:
- Develop and execute go-to-market strategies, positioning, and messaging that clearly communicate the value of Charta Health’s solutions.
- Craft compelling content, including sales enablement materials, case studies, whitepapers, and thought leadership pieces, to drive engagement and adoption.
- Work closely with sales teams to create and refine sales tools, training, and collateral that effectively communicate our value to prospects and customers.
- Collaborate with product management to translate technical features into customer-centric benefits and market opportunities.
- Conduct market research and competitive analysis to identify trends, opportunities, and gaps in the healthcare AI and revenue integrity space.
- Support demand generation efforts by partnering with the growth marketing team to develop high-impact campaigns that drive awareness and lead generation.
- Represent Charta Health at industry events, conferences, and webinars, positioning our brand as a thought leader in healthcare revenue integrity.
- Analyze key performance metrics and customer insights to refine messaging, positioning, and campaign effectiveness.
About You
- 5+ years of experience in product marketing, preferably in healthcare tech, SaaS, or B2B industries.
- Strong ability to develop strategic positioning, messaging, and go-to-market strategies tailored to complex, highly regulated industries.
- Exceptional written and verbal communication skills, with the ability to translate technical concepts into compelling customer-facing content.
- Experience working cross-functionally with product, sales, and marketing teams to align messaging and drive growth.
- Strong analytical mindset, with the ability to leverage data and customer insights to inform marketing strategies.
- Self-starter with an entrepreneurial mindset, capable of driving initiatives independently.
- Plus: Experience in healthcare revenue cycle management, compliance, or AI-driven solutions.
- Plus: Experience with HubSpot, Webflow, and other marketing automation tools.
What We Offer
- Competitive salary and comprehensive benefits package, including health insurance, dental insurance, vision insurance, life insurance, and more
- Team dinners and snacks in the office to keep you at your best
- Growth opportunities in a fast-paced, innovative tech startup
- Ongoing professional development and access to cutting-edge AI and healthcare tools
- Wellness & learning stipends so you can invest in both your health and personal growth
- Lively in-person (5 days per week) work culture at our headquarters in downtown San Francisco
- $120,000 - $180,000 USD depending on experience + Equity + Benefits
Our Commitment to Diversity
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.